Confidential — Internal Use Only

VGI 24M
Service Deliverables Rabbit Group · Data & Analytics · FY26

Five data intelligence modules powering Thailand's leading out-of-home media network — from BTS mobility signals to AIS location intelligence.

Explore Services Methodology
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POI Locations tracked
0
BTS Stations covered
0
Attributes per POI
0
Year AIS contract (2023–2029)
Executive Summary

Our Strategic Goal

Rabbit Group · Unified App Strategy · FY26

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App
Down from 2 to 1 — Rabbit identity & wallet
~30%
OPEX Takeout
App / MKT / IT by FY27
18 mo.
To Full Unification
FY26 H2 → FY27 H2
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Stacks
Loyalty + Payment backends (regulator-safe)

Merge MyRabbit into Rabbit Rewards as a single Group customer platform — with BSS payment running on a separate, regulator-compliant backend, embedded as an SDK. Lean OPEX. Faster execution. One identity for the Rabbit ecosystem.

Service Deliverables

24M Scope — 5 Modules

Click any module to open the interactive dashboard.

Module 00
VGI Pulse
Monthly BTS aggregated content sent to VGI · Pricing TBD
  • Monthly BTS aggregated data — delivered every 8th
  • BTS stats by station
  • BTS stats by POI
  • BTS stats for Transferred stations
  • Sources: as_of_202604.xlsx · BTS Street View Excel Summary
Open Dashboard
Module 01 — R1
BTS Profile Matching
Master Predefined Segments · Data Team integration
  • Predefined demographic & behavioral audience segments
  • BTS station-level segment affinity mapping
  • Integration with Data Team's master taxonomy
  • Output: Segment-to-station match matrix for media planning
  • Ref: [R1][Data Team] Master Predefined Segments.xlsx
Open Dashboard
Module 02 — R3
POI Data Insight
1,300 locations · 58 attributes · (R2 is Commerce)
  • 1,300 POI Locations · 58 Data Attributes · 117 BTS Stations
  • 5 insight dimensions: Traffic · Geo & BTS Proximity · Residence Tier · Cross-POI Journey
  • Deliverable 1: Site Selection Scorecard (0–100, A/B/C grade)
  • Deliverable 2: Traffic Infographics (Tableau / PDF)
  • KPIs: Total visits · Unique visitors · Avg POI/user · Train-area ratio
Open Dashboard
Module 03
O2O Data from VGI One
AIS Data · Track POI Quota · O2O cross-channel attribution
  • AIS telco mobility signals — Dec 2024 data
  • 4 Location Groups: Luxury (A) · Shopping (B) · Financial (C) · Auto (D)
  • Overall reach: 966K heavy workers · 2.7M occasional
  • Total traffic: 8.17M impressions (Dec 2024)
  • O2O cross-channel attribution from VGI One platform
Open Dashboard
Module 04
AIS Data Partnership
6-Year Contract · 1 Jul 2023 – 30 Jun 2029
  • Contract value: 1.6M THB / year
  • Baseline: 800 POIs
  • Delivery: before 7th of each month
  • Dec 2024: 502 active POIs (62.8% utilized)
  • Peak: 686 POIs (Oct 2025)
View AIS Tracker
CONTRACT TIMELINE
Jul 2023Jun 2029
502
Active POIs (Apr 2026)
298
Remaining quota
AIS Data Partnership

POI Quota Trend — Jan 2024 to Apr 2026

Real data from Track POI Quota with AIS.xlsx · 800 POI baseline · 1.6M THB/year

Monthly Active POIs · Peak: 686 (Oct 2025) · Current: 502 (Apr 2026 planned)
Office Buildings
210
Green Line (stations + intersections)
137
MRT Blue + Purple
71
StreetView LED Screens
37
Pink Line
51
Yellow Line
51
Data Pipeline

How the Data Pipeline Works

From raw BTS transactions to monthly deliverables — three sequential stages.

01
Data Collection
BTS transaction data: Rabbit Card, SJC, 1-Day, Thin Card
AIS mobility signals — 6-year data agreement
POI attribute database: 58 fields per location
O2O cross-platform behavioral signals from VGI One
02
Processing & Matching
Segment matching: Meta / Google / TikTok / VGI CDP
BTS proximity scoring per POI radius buffer
POI scoring: traffic + proximity + tier = 0–100
Cross-visit affinity calculation between POI categories
03
Delivery & Reporting
Monthly VGI Pulse report — delivered every 8th
Tableau and PDF infographic deliverables
Site Selection Scorecards graded A / B / C
O2O audience profiles for premium office segments