VGI Pulse — BTS Monthly Report

Key Performance Indicators April 2026

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Total Transactions

+3.4%

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Unique Reach

+2.1%

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Total Trips

+1.8%

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BTS Stations

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Audience Segments

Ridership Analytics Jan–Apr 2026

Monthly BTS Transactions Trend

Total tap-in / tap-out transactions (millions)

▲ +11.3% YTD

BTS Ridership by Line

April 2026 share of total ridership

42.5M total

Station Audience Profile

Top 10 stations by monthly ridership (millions)

Top 10

Audience Income Tiers

Monthly household income distribution (THB)

3.45M reach

Platform Match Rate

BTS audience match to digital platforms

CDP: 89%

BTS Pulse Delivery Timeline

Report delivery history — 2026

4 Delivered

Month	Report Period	Delivered On	Status	Records
January 2026	01 Jan – 31 Jan	08 Feb 2026	✓ Delivered	38.2M txns
February 2026	01 Feb – 28 Feb	08 Mar 2026	✓ Delivered	39.8M txns
March 2026	01 Mar – 31 Mar	08 Apr 2026	✓ Delivered	41.1M txns
April 2026	01 Apr – 30 Apr	08 May 2026	✓ Delivered	42.5M txns
May 2026	01 May – 31 May	08 Jun 2026	⏳ Pending	—

BTS Profile Matching — Audience Segments 66 Segments

Predefined Audience Segments

VGI's BTS audience is classified into 66 behaviorally-distinct segments derived from tap-in/tap-out patterns, time-of-use, station dwell, and household income proxies. Segments are refreshed monthly and matched against Meta, Google, TikTok, and the VGI CDP.

Total Segments

89%

CDP Match Rate

3.45M

Addressable Reach

Active Platforms

Top Segments Highest Match Rate

All 66 Segments Browse & Filter

Audience Segment Directory

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#	Segment Name	BTS Line	Income Range (THB/mo)	Behavior Tags	Reach	CDP Match