Module 01 · Audience Intelligence

BTS Profile Matching — R1

Master Predefined Segments · Audience Intelligence

66
Predefined Segments
Income + Behavior pillars
117
BTS Stations Mapped
Sukhumvit · Silom · Ekkamai lines
4
Platforms
Meta · Google · TikTok · VGI CDP
8th
Monthly Delivery
Refreshed every month on the 8th
Section 01
Project Objective

Match BTS mobility data with predefined audience segments to enable precision targeting for media buyers and advertisers. The output is a Segment-to-Station match matrix for strategic media planning — connecting real-world movement patterns with addressable digital audiences across all major platforms.

📁 [R1][Data Team] Master Predefined Segments.xlsx 🎯 Output: Match Matrix 📡 Cross-Platform Delivery 🗓 Monthly Cadence
Section 02
Audience Segments
14 segments
Section 03
Platform Match Rates

Audience Segment Match Rate by Platform

Section 04
Station–Segment Affinity Heatmap

Affinity Score by Segment × Station

Hover any cell for detailed breakdown · Score range: 0–100

Low
High Affinity
Section 05
Delivery Timeline

Monthly Segment Delivery Log

Delivered on the 8th of each month · All segments validated pre-delivery

Month Segments Updated Stations Covered Status