Overall Total Traffic
8.17M
Dec 2024 · All segments
Luxury (A) — Heavy Reach
218,513
+660K occasional
Shopping (B) — Heavy Reach
310,152
+1.2M occasional
Financial (C) — Heavy Reach
225,569
+504K occasional
Auto & Vehicle (D)
242,067
+626K occasional
Luxury Lifestyle POI Locations — Bangkok
AIS cell-signal methodology · Dec 2024 · Athenee Tower highlighted
📍 12 Luxury Lifestyle (Group A) office building locations from 2024_12 dataset · Click markers for details
Audience Gender Profile
Luxury Lifestyle Segment (A) · AIS telco panel · Dec 2024
Telco Spending Profile — Tier A
>1,000 THB/month plan · Luxury Lifestyle segment
17.3%
of segment on Tier A plan
−42.1%
vs Bangkok average
−71.0%
vs Thailand average
Interest Affinity vs. National Benchmark
Luxury Lifestyle (A) · Dec 2024 · Green = over-index vs non-segment
Segment Reach Comparison — All Groups
Heavy Worker vs Occasional Worker Reach · Dec 2024
Traffic & Impressions by Segment
Heavy Worker Traffic vs Occasional Worker Traffic · Dec 2024
Monthly POI Quota Trend — Jan 2024 to Apr 2026
Contract: 1 Jul 2023 – 30 Jun 2029 · 800 POI baseline · Delivered before 7th of each month · Last updated: 10 Oct 2025
Network Coverage Breakdown
Active POIs by network type · Apr 2026
| Network | POIs | Coverage | Status |
|---|
| Office Buildings | 210 | | Active |
| Green Line (stations) | 60 | | Active |
| Green Line (intersections) | 77 | | Active |
| MRT Blue | 38 | | Active |
| MRT Purple | 33 | | Active |
| StreetView LED Screens | 37 | | Active |
| Pink Line (stations) | 30 | | Active |
| Pink Line (intersections) | 21 | | Planned |
| Yellow Line (stations) | 23 | | Active |
| Yellow Line (intersections) | 28 | | Planned |
| Gold Line | 3 | | Active |
| 10 & 80 Screen Network | 31 | | Active |
| Network 90 Screens | 21 | | Active |
| Spare Quota | 50 | | Reserve |
Delivery Status
Monthly delivery before 7th · Send cadence A=Analyze / B=Update POI / C=Get data
| Month | Data Period | Delivery Date | Status |
|---|
| Apr 2026 | 26 Feb – 25 Mar | 7 Apr 2026 | Planned |
| Jan 2026 | 26 Nov – 25 Dec | 7 Jan 2026 | ✓ Delivered |
| Oct 2025 | 26 Aug – 25 Sep | 7 Oct 2025 | ✓ Delivered |
| Sep 2025 | 26 Jul – 25 Aug | 7 Sep 2025 | ✓ Delivered |
| Aug 2025 | 26 Jun – 25 Jul | 7 Aug 2025 | ✓ Delivered |
| Jul 2025 | 26 May – 25 Jun | 7 Jul 2025 | ✓ Delivered |
| Jun 2025 | 26 Apr – 25 May | 7 Jun 2025 | ✓ Delivered |
| May 2025 | 26 Mar – 25 Apr | 7 May 2025 | ✓ Delivered |
| Apr 2025 | 26 Feb – 25 Mar | 7 Apr 2025 | ✓ Delivered |
| Jan 2025 | 26 Nov – 25 Dec | 7 Jan 2025 | ✓ Delivered |
| Dec 2024 | 26 Oct – 25 Nov | 7 Dec 2024 | ✓ Delivered |
| Nov 2024 | 26 Sep – 25 Oct | 7 Nov 2024 | ✓ Delivered |
| Sep 2024 | 26 Jul – 25 Aug | 7 Sep 2024 | ✓ Delivered |
| Jul 2024 | 26 May – 25 Jun | 7 Jul 2024 | ✓ Delivered |